It is an important area for agriculture located in central southern Bulgaria. The river Maritsa and its tributaries are key for supporting irrigation water demand. It is also a developed industrial pole that recently is working to create a “Climate-neutral economic zone” by switching to green energy and to develop a “Carbon neutral Industrial Park Strategy”. In the context of nature-based climate change adaptation, the city was part of an afforestation campaign across the whole North Region of Plovdiv, with the aim of creating a greener and healthier region.